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We are 100% female-founded, owned and operated. Every person in our small and perfectly formed team brings specific expertise. We choose all our partners – agencies and individuals – based on their skills and knowledge, to ensure everyone is aligned on the Rumored vision.



We want our team and our partners, like our community, to show up every day as their authentic selves. We embrace and honor every unique identity.


We’ll always strive to create and sustain an open, supportive, collaborative environment. We welcome all voices and experiences. Clear communication is central to the way we operate.  


We value facts and transparency, combining carefully collected data with experience and business knowledge to make informed strategic decisions for our people and our company. 


We are continually evolving as a brand and we always encourage our community to pursue their dreams, whatever they may be. 

No Egos

We create an environment where every view is heard and respected, regardless of position. We believe in providing support and opportunities to equip all members of our team with the skills they need to fearlessly chase their goals.


We know our partners at every level of the supply chain. All our factories have been carefully chosen to guarantee quality and craftsmanship, as well as ethical working practices – paying employees fair wages and offering a positive workplace. 

All of our manufacturers are SMETA (Sedex Members Ethical Trade Audit) vetted annually – an internationally recognised process which certifies factories based on fair labor, health and safety, environmental impact and business ethics.


We recognize that as a growing business we have a duty to the planet and to people. We’re constantly striving and innovating to improve our working practices.


We’re committed to doing more good than harm. To minimize waste, we produce all of our styles ourselves, in our factories, so we can trace the provenance of each piece in our collections. We add new styles to our
collection once a week in small quantities and only make more if we know you want it, based on direct data and feedback. 

We are working towards creating a sustainability roadmap. We now offer a carbon neutral shipping option at no additional cost, through our partner, Route, and are in the process of switching our poly mailers to recycled paper.


We’re committed to an inclusive, welcoming workplace culture and community, across every area of Rumored – from head office to our factories. Fair wages and a positive work environment are central to our philosophy. 

We’re committed to diversifying the creatives and models we work with. We recognised the importance of our content reflecting our community, from planning to creation. If you are interested in working with us, please contact.

We’re working to improve the size diversity we offer, Rumored is made for you, we want our size range to reflect that.

We are always open to suggestions to do better. Please do email with any questions, comments or suggestions.


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